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We are proud of our pioneer spirit and our position as the world’s top watch-manufacturing company.

At the same time, our highly automated state-of-the-art production line produces movements for quartz watches. Our inherent craftsmanship creates high classed watches with the world’s highest accuracy. (SII) Group, we offer a variety of products to customers all over the world. Today, as a watch-manufacturing base of the Seiko Instruments Inc. was founded at Shizukuishi-cho along with the Seiko Group’s expansion of watch production in 1970. Pruitt J, Adlin T (2007) Persona strategy (translated in Japanese).Morioka Seiko Instruments Inc. Porter ME, Ketels C (2003) UK competitiveness: moving to the next stage, Department of Trade and Industry Nonaka I and Takeuchi H (1995) The knowledge creating company. Neely A (2008) Exporing the financial consequence of the servitization of manufacturing. The service-dominant logic of marketing, M.E. Lusch RF, Vargo SL (2006) Service dominant logic as a foundation for a general theory. In: 9th IEEE international conference on service systems and service management (ICSSSM), 2012 (2012b) Service value co-creation model considering experience based on service field concept. In: 9th international conference service systems and service management (ICSSSM) on date of conference, 2–4 July 2012, pp 724–729 Kosaka M, Qi Zhang, Wooseok Dong, Jing Wang (2012a) Service value co-creation model considering experience based on service field concept. Gustafsson A, Ekdahl F, Bergman B (1999) Conjointanalysis: a usefultool in the designprocess. Int J Bus Adm 4(1):28–38Ĭooper RG (1988) Winning at new products.

J Serv Sci Manage 5(2):187–195īelal HM, Shirahada K, Kosaka M (2013) Value co-creation with customer through recursive approach based on Japanese Omotenashi service. Belal HM, Shirahada K, Kosaka M (2012) Knowledge space concept and its application for servitizing manufacturing industry.